Ready, Steady, Go!, 2019


Ready, Steady, Go!

site-specific art installation, 2019

Commissioner: Fruit Cooperative Juval 
Curators: BAU

Artist Ingrid Hora realised the permanent installation Ready, Steady, Go! (2019) for the sorting room at the Juval Fruit Cooperative. The installation consists of a diving board, six starting blocks, a rubber ring on the lifeguard’s cubicle, a ladder and a pace clock. Once every apple has been photographed sixty times and sorted according to size, colour and quality, they are ready to compete in the global market. The installation questions received wisdom and opens up new ways of looking at objects, images, gestures and situations.